Results – 300% Conversion and $48k revenue
After launching the homepage commercial, Moksa.ai experienced a dramatic improvement in conversion performance. The video quickly clarified what their product does and how it helps retail stores prevent theft.
Performance
• 300% increase in conversion rate
• $48K revenue generated from improved funnel performance
• Video outperformed all previous marketing campaigns
• Higher quality leads engaging with their sales team
Why Video Worked
Instead of focusing on technical AI features, the video explained:
• The real problem retailers face i.e. shoplifting and suspicious behavior
• How Moksa AI detects unusual activity instantly
• How store owners receive alerts and prevent losses
Problem: Complex Product
Moksa AI surveillance system is difficult to explain quickly. Visitors arriving on their website struggled to understand:
• What the AI system actually detects
• How it prevents theft in real time
• Why it’s more advanced than traditional surveillance
Without clear messaging, potential customers left before understanding the value.
The Video Solution
We created the homepage commercial designed to simplify Moksa’s product story that clearly focuses on:
• The real-world retail theft problem
• How Moksa AI detects suspicious behavior
• The instant alerts that help store owners respond quickly
Instead of overwhelming viewers with features, the story communicates the product’s value in under a minute.
How We Work?